News at Bresser's Information Service

08/06/08	"On The Rebound - How Direct Marketers can make the best of a bad economy" Direct Magazine, August 1, 2008, by Russell Kern "These days merely opening the paper or listening to the evening news is guaranteed to bring on a bad mood. Oil and food prices go one way while employment goes another - and the forecast is for more of the same. This makes consumers nervous. And nervous consumers are cautious ones, especially when it comes to their purchasing behavior. But remember, people still want to buy. To bring them around, marketers have to focus on two things: the essential drivers of direct response and the emotions that influence consumer behavior."
08/06/08	"USPS Publishes Fact Sheets for New Rules for Addressing Flats" Direct Marketing Association, August 5, 2008 "The US Postal Service (USPS) on March 29, 2009, will implement new address placement and formatting requirements for Standard Mail, Periodicals, Bound Printed Matter, Media Mail, and Library Mail flat-size pieces sent at automation, presorted, or carrier route prices. Also, the USPS will adopt related revisions for automation and presorted First-Class Mail flats."
07/24/08	"Show Me The Data: What's in It For Me?" Multichannel Merchant, July 14, 2008, by Bill Singleton "I have found my way to several Websites lately that have offered items I would like to purchase for business or personal use. The companies have offered product descriptions, but no shopping carts, no links to other sites or to retailers from which I could buy the items I want." Click here to read more...
07/24/08	"Improve You AOV with Targeted Upsells and Cross-sells" Multichannel Merchant, July 14,2008, by Shari Altman "Upselling and cross-selling are often ignored by mailers, or given no more than last minute consideration. The most important advice regarding upselling and cross-selling is simple: Do it, and manage it." Click here to read more...
07/24/08	"Direct Mail Planning: A Gamble, But a Fun One" DM News, July 14, 2008, by Leslie Guarnieri "Planning a direct mail campaign is a lot like playing roulette. You have your favorite lists and package, the mail date that has historically worked, and test lists to take some chances. Once your mail drops, just as the ball spins around the roulette wheel, you wait and wait until finally you begin to see the results." Click here to read more...
07/21/08	"Use of Digital Media Rising" B-to-B Online, July 14, 2008, by Carol Krol "Four out of five marketers are integrating their marketing campaigns, according to the Direct Marketing Association, and while digital media has been growing exponentially, tried and true offline media remains strong." Click here to read more...
07/18/08	"6 Ways to Optimize B-to-B Free Content Offerings" Target Marketing, July 9, 2008, by Britt Brouse, associate editor, Inside Direct Mail "Whitepapers, and other free B-to-B information-based offerings, identify prospects' problems and offer data and suggestions to help them decide on a solution. 'When people can read in a paper about a problem that they're having, it builds an affinity between the business and the prospect,' says Michael Stelzner, executive editor of WhitePaperSource.com and author of the book 'Writing White Papers: How to Capture Readers and Keep Them Engaged.' In a down economy, more and more companies are offering free content to gain mindshare." Click here to read more...
07/17/08	"Small Lender Tries Direct Mail" Direct Magazine, July 1, 2008, by Larry Riggs "Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word out. The answer? Direct mail." Click here to read more...